Business in the Community (BiTC), as part of Hounslow’s Pride of Place initiative, marked National Year of Reading 2026 with a book donation visit to Oriel Academy West London in Feltham. The initiative, supported by major employers and local SMEs, aims to promote literacy and inspire a lifelong love of reading among primary school students.
The National Year of Reading 2026 is a UK-wide campaign led by the Department for Education and the National Literacy Trust to boost enjoyment of reading across all ages.
West Thames College was honoured to attend the visit, with student ambassadors supporting the event and documenting the day. The visit was led by the Mayor of Hounslow, Councillor Amy Croft, alongside representatives from the Hounslow Pride of Place project, including Council Leader Councillor Shantanu Rajawat.
During an assembly with students, guests spoke informally about the importance of reading and shared childhood book memories. Student ambassador Iara interviewed Mayor Croft, who highlighted the value of supporting local school projects.
The Mayor said: “This particular project is fantastic, really encouraging children to read and instil that love of reading. It’s really important to establish this love of reading, as this can really take them further in life.”
She also spoke about the wider impact of books on young people in the borough, adding: “Reading from an early age gives children more knowledge that they would not have otherwise. The power of education is so transformational. More reading means more horizons.”
Reflecting on her own childhood, the Mayor shared her favourite book, Peter Pan by J.M. Barrie, recalling staying up late to finish the story.
The visit concluded with informal discussions with teachers and students, reinforcing the message that reading opens doors to opportunity and imagination.
